According to Kate McShea, you can know all the best strategies, tricks and tips, but they mean absolutely nothing to the profit margin of your business…
…if you don’t make the time to actually IMPLEMENT them into your business.
This is why, in the previous blog post, I emphasized that as business owners we must:
- Identify results producing tasks or RDTs.
- Choose 1 or 2 tasks to focus on per day.
- Ensure that we complete those tasks.
- Schedule RDTs for 60% of your time.
- Stick to it.
Results Driven Tasks (RDTs) directly leads you producing a result in your business, such as generating revenue.
Results Driven Tasks when using social media can fall under three subcategories:
- Building an audience/network
- Engaging an audience/network
- Selling to an audience/network
So where do you think most people spend their time?
I will let you think
So keep reading for that…
For
Preparation Tasks
These are a
Preparation
Some examples of preparation driven tasks are
- Researching content
- Creating an Ad image
- Writing down goals
- Creating a sales funnel
- Watching a webinar
- Learning new skills and tools
- Shooting a video
- Scheduling meetings or zoom chats
You might ask but isn’t shooting a
The answer is yes…
These tasks are productive but by themselves will not directly acquire a new customer, or business partner, close a sale and build a team.
Do not get the wrong idea…
You must grow yourself to go where
And that means continually
Too many business owners get stuck in learning mode (information overload) and put every little of the knowledge acquired in the actual action.
Action cures fear and bring results.
Yes it is so easy to
- Get stuck in learning
- Get caught up in planning
- being busy but not productive
But in reality, instead of growing you.. it is turning into a total time suck.
No sales, no sign ups, no cheques..nada.
Then you have to deal with the condescending questions like…
- Have you made any money yet?
- How is that thing going?
- I told you those things don’t work?
Distraction Tasks
So has this ever happened to you?
You know that you need to connect with at least 5-10 persons a day using Facebook for example.
However, we being petrified of rejection and don’t want to talk about our business, scroll through Facebook. Just for a minute right?
Then you look at the clock and 3 hours have passed by watching videos and other people building their business while ours are at a standstill.
Can you relate?
… or maybe at the end of a work day, rather that crafting the email or social media post, you get bogged down with
- Cooking
- Laundry
- Doing the dishes
- Cleaning
- Watching TV to relax a little
- Family functions
And before you know it, a lot of time passes and you say you will do it tomorrow but the same routine happens again and the business activities get pushed further along the some day train sections to the Land Of Never Done.
Is it any wonder that most people spend most of their time in the zone of distractions tasks?
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