Is Personal Branding Necessary For Home Business Owners?
Pillar #1: Your Vision/Mission
If you want to be technical, there is a bit of a difference between the vision and mission.
The vision is the overall goal and the mission is the action statement that gets you there.
This can be so difficult for business owners to get a definite handle on.
For network and affiliate marketers, for instance, the vision can be your WHY and the mission statement relates to the mission of our your company. ( Psss… without saying the company name or products)
In fact, many business owners are stomped when asked about their personal brand. However, you build your brand while helping others.
Julie Burke a multiple 6 figure earner in network marketing, said after a while she no longer wanted to be known as The Shake Girl’.
She wanted to grow beyond that in to the full role of entrepreneurship and that is when her business really took off. It has also opened many other business opportunities outside of network marketing.
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So what is your WHY?
Keep reading to find out how your why and as such your brand is in constant evolution…
It has to be more than money…. because that will not keep you going when the tide gets rough.
Plus there are many other options for
And make no mistake, to be successful in network marketing, you have to sow into people… in them and for them before they believe in themselves.
Yet you can’t give what you don’t have.
This is the reason why personal development is a cornerstone of this profession.
The real question is who can you help/serve? Are you willing to make an impact? Those answers will stem from who you are as a person and your core beliefs.
Which leads to the next pillar…
Pillar #2: Your Values
Take the time to do this…
5 simple questions but it can have a profound impact on your business by giving you the clarity you need.
- 5 words
that representyour bests straits for eg troubleshooter, driven or coachable.
- What do you stand for ……….
- What do you stand against……..
- What would want to be best known for…………
What isthe advantage ofworking or buying from you…….
These answers formulate your unique selling point
Remember people join people
not companies…. and people must like and trust you to join you or purchase from you. Makes sense ?
There is actually a 6th question ……. keep reading.
Pillar #3: Your Ideal Prospect or Customer
Who do you want to work with…. not who is willing
Always start from a
You have the gift…. you choose who to share it with
Value your time….. value your time. Need I say more.
Get clear on who you do not want to work with.
Then focus on who is worth
…age, gender, location, relationship status, pains, desires….. and the
For effective marketing, you craft your message as if you were talking to one person and not many.
Ironic yes…but effective.
When you talk to many …you talk to no one. Always remember that if nothing else.
Of course when in doubt, target someone like yourself.
You attract you. So if you want the best, you must first be your best. Hence the importance of continuous personal development.
You also need to speak their language. The reason for this will become very evident in the next section.
Pillar #4: Your Story
One of the most powerful tools you have and the main thing that makes you stand out above the noise is your story…
..or rather your ability to convey relevant parts of your story in a way that resonates with your ideal prospects or clients.
Be real … be authentic … be you.
Today people are fed up of the hype and false claims.
Being able to find your voice and relate your story in a compelling manner is essential. It even means getting a bit vulnerable,
Superman/superwoman must show their other side? I know, I know, I know…
Who wants that right? Your target audience.
Pillar #5: Brand Evolution
You don’t know what you don’t know…
How many times have we heard it…. but I can tell you it is proven
It was Tony Robbins who said, ” If you are not growing,
I certainly did not get up one morning and
Today I am so thankful to be in network marketing, not only for building my
When I first started with
What I asked my audience what information they wanted.. the responses were;
- Getting Customers/Clients
- Financial Education
SO those are the areas I focus on with regard to my content.
“My mission is to help Entrepreneurs and Home-based Business Owners to design a successful and healthy business lifestyle so that live a life of freedom, purpose
Money is only good as what
What good is it then?
Yes, there must be
… with the right choices and
There are 4 components of a rich life.
Be sure to look out for that blog post.
But my point
Your brand will EVOLVE as well and I am sure you do not want to be re-branding yourself every time
Build a brand
So take the time to ponder this as it will make your life a lot easier in terms of content, marketing tactics and more.
Saving you time
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